Are you interested in becoming a marketer and exploring the field of digital marketing? Here are the right resources and reading materials for beginners:
For those of you who are interested in knowing how to measure the success of a digital marketing campaign, you can read it here.
What is Digital Marketing?
Digital marketing or digital marketing is the act of promoting and selling products and services by utilizing online marketing tactics such as social media marketing (social media marketing), search marketing (search engines), and email marketing (email marketing).
With today’s easy internet access, the number of people online every day is still increasing
In fact, “constant” internet use among adults has increased 5% in just the last three years, according to Pew Research. Therefore, this means offline marketing is not as effective as it used to be.
Marketing means that marketers must be able to connect and reach the right audience at the right time and place. In this day and age, marketers need to be where the market spends its time: the internet.
The advantage of digital marketing is that you as a marketer can reach more people and target those who have a higher probability of using your product. In addition, digital marketing is also more cost-effective than other traditional methods.
Digital marketing puts you in the same channel as your target market. If you’re new to digital marketing, this may seem overwhelming. However, if you have mastered the foundations and basics, you’ll be doing digital marketing in no time!
What are the types of digital marketing?
There are so many types of digital marketing, especially as technology continues to advance, more and more types of digital marketing can be learned. Examples such as:
SEO is a way to optimize your website to appear higher in search engines like Google. So that your site can increase the amount of traffic or people visiting your site.
There are two types of SEO, Off-Page and On-Page SEO. On-Page SEO focuses on optimizing the pages and content on your site. This can be done by analyzing the keywords that your site visitors are looking for. Off-Page SEO focuses on activities that occur outside of your site. For example, backlinks. Backlinks are other sites outside your site, which place your site’s link within theirs.
This term refers to the creation and promotion of content assets with the aim of gaining brand awareness, traffic growth, among other things. The right channel for content marketing is blog articles, downloadable e-books or whitepapers, as well as infographics.
Social Media Marketing
Social media marketing is probably the most commonly known type. This type of marketing promotes your brand and content on various social media to increase brand awareness and also traffic to your site. Channels that can be used are all social media owned by your brand.
PPC (Pay Per Click)
PPC is a way to get traffic to your site by placing ads on a publisher and paying for every click that the ad gets. You may often see on Instagram, TikTok, even Google, posts marked as promotions or ads. Everyone who sees this ad and clicks. Then, you will pay for the channel according to the rules and bids listed on the channel dashboard.
Native advertising refers to advertisements that are embedded in content and displayed on the platform alongside other content that is not paid for. An example is an article or video made by BuzzFeed.
There are many more types of digital marketing such as: Marketing Automation, Email Marketing, Online PR, Inbound Marketing, and also Sponsored Content. Interested in learning more about the world of Digital Marketing? Come on, try participating in this Affordable Bootcamp for Digital Marketing.
What is the role of a Digital Marketer?
Digital marketers are responsible for driving brand brand awareness and lead generation (initiation of consumer interest or inquiries about a business product or service. Leads are demographic information of customers who are interested in a particular product or service) through all digital channels — both free and paid — available to company. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and company blogs.
Digital marketers typically have a different focus on key performance indicators (KPIs) for each channel so they can measure success appropriately. A digital marketer in charge of SEO, for example, measures their website’s “organic traffic” — traffic that comes from website visitors who find pages of a business’s website through a Google search.